Books Online. What does this mean? Introducing a new (old) way to read books, one that Clocktower Books pioneered online starting 1996 (also see First True Ebook: Neon Blue at www.firstebook.NET). John Argo (Jean-Thomas Cullen, John T. Cullen) novels had a global fan base of avid readers in the 1990s, sending enthusiastic thanks from every continent except Antarctica (we tried phoning and e-mail, but the penguins didn't answer). We had eager fans across the U.S., Canada, Europe, South Africa, India, Taiwan, Australia, New Zealand, and more. Then the world was away in both p-books and e-books, until by 2019 the market is indundated. Where to turn? How to offer readers something new and original rather than the same old fast food marketing tropes?
First P-Books, then E-Books, and now (back to) the HTML Novel. A quarter century later, we've come full circle but the reading world is in a different place. We were publishing HTML novels before e-commerce, when our main base consisted of tech-savvy computer systems development workers around the world. Here's the funny thing: we got in the rhythm of publishing our HTML novels in weekly chapter installments. Each chapter was released on the next Sunday afternoon (San Diego PST), just in time for workers arriving at their desks in Johannesburg, Frankfurt, Hong Kong, Sidney, San Francisco, Toronto, New York City, London, or La Défense (Paris) to sit down with their morning brew, first thing Monday morning, and enjoy a great kickstart to their work week. There were no hand-helds yet, except the fledgling Rocket eBook (1998) and early adapters were smart enough to read on their phones. Today, everyone has a PC or a digital reading device, and we're in a new worldand beyond. Readers are ready for something new and fresh, not the same stale, warmed over leftovers under newish titles yawn!). Today, the world is ready for the Bookstore Metaphor.
Bookstore Metaphor. Ironically, as with so much in the universe, this takes us full circle back to older ways of doing things. The Bookstore Metaphor is this (think of your traditional, wonderful, library-like local brick and mortar bookshop. You walk in (it's free). You sit down all day if you wish (it's free). You pick any book and read as long as you want (it's free). Maybe you'll buy a book this time, or you'll buy one next visit. In any case, it's a workable marketing model. Proof: the world is still full of bookstores smelling of paper, bindings, and the cat in the corner. We have the pets, too. See Galley City for tons more of free reading. Every reading page has an optional Amazon buy link to order either the e-book or (if a longer work) the print or p-book. So make yourself at home, read all you want
and think about the mottos: "Read Free or Buy" (yes, a new take on that old rebel yaller) and "Read-A-Latte." What's this about a latte? A cup of coffee costs you about the same (or more) as most e-books. The pleasure of a coffee is gone forever in minutes, but the e-book stays with you for a lifetime and stays fresh forever. Take the plunge, read for free, think of the author who spends time and energy bringing you these stories, and do please sometime toss a coin in the hat down in the subwayfor the price of a latte, buy the e-book as a thank you to the author.
Thank you for reading. If you love it, tell your friends. Please post a favorable review at Amazon, Good Reads, and other online resources. If you want to thank the author, you may also buy a copy for the low price of a cup of coffee. It's called Read-a-Latte: similar (or lower) price as a latte at your favorite coffeeshop, but the book lasts forever while the beverage is quickly gone. Thank you (JTC).
Copyright © 2018 by Jean-Thomas Cullen, Clocktower Books. All Rights Reserved.